Let me tell you a story on episode 013 of Why Morocco

Ok, maybe not me, but rather Sarah Kchirid, a storyteller performing regularly at Cafe Clock in the hopes of keeping the tradition alive.

Sarah stopped by recently to record a Why Morocco podcast episode and shared memories of her grandmother telling tales to help her understand her Moroccan heritage. Then Sarah told us her favourite tale, one dating back centuries about l’guerrab, the water seller. You may have seen the traditional water sellers wandering in tourist districts throughout Marrakech (we often spot them on our Tasting Marrakech tours). But this is a tale of business innovation and creativity, loyalty and honesty, traits I love in both personal life and business life.

Listen to episode 13 of Why Morocco podcast featuring Sarah Kchirid.

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